You’ll need to add SPF and DKIM records and verify ownership of your sending domains before you can send email through your account. A positive reputation builds trust and improves deliverability, reducing the chance that your emails are caught by spam filters and improving how quickly the receiving servers will accept mail from your domain. Many ISPs use authentication to track sending reputation, and since authentication is handled by your domain, you maintain some control over the emails that affect deliverability for that domain. Mailchimp Transactional automatically authenticates all emails sent through our servers, but by adding DNS records to your domain, we’re able to send on your behalf and digitally “sign” your emails. Authentication is a way to prove an email isn’t forged.
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